Similar in many ways, wordmarks and lettermarks are just as different. (Or sometimes a lettermark with a wordmark.) In this common type of logo, the wordmark can be above, below, next to, or inside of the symbol. What is Wordmark Logo: Best Practices and Examples The Difference Between Wordmark and Lettermark. The symbol can now be used on its own, separated from the company name.Ĭombination marks pair a symbol with a wordmark. Over time, through repeated exposure, the symbol itself became associated with the brand. Most easily-recognized pictorial logos started out in a “lockup” with a wordmark company name. Always use official electronic artwork for all SIUE wordmarks and signature.

Pictorial marks are the opposite of wordmarks. Graphic Design - Visual Identity Requirements - Wordmark and Logo Files. Many fashion designers use handwriting wordmarks. A good wordmark for me is beautiful to look at, memorable, and useable within various display options. A long company name could become overly complicated quick, resulting in an unprofessional appearance. They’re often stylized signatures representing brands that revolve around their founder. Wordmark logos work best when the business name is short and distinctive, and sticks in the mind of potential customers. Handwriting-inspired logos feel personal. After an offseason of big named additions on both sides of the football, the Eagles on Thursday announced a new wordmark the franchise will use on social media and all public materials in the. These casual scripts are less polished and more irregular. A wordmark logo is exactly what it sounds like- a trademark consisting of only a word with some sort of unique font or coloration. Scripts can look elegant and refined (think wedding invitations) or retro (think old-school baseball logos).Ī subset of script lettering is handwriting. Many examples in this logo design trend lean into minimalism, simplifying ornate details into line drawings or transforming traditional logo shapes, like badges or crests, into vector art. Script wordmarks echo cursive writing or calligraphy. Logos without serifs look modern and clean. Logos made from serif lettering (where the strokes of the letters have small lines or wedges at the ends) look formal and traditional. Wordmarks can be classified according to style. Don’t be tempted to think “somebody just typed out that name in a font.” Good wordmarks are carefully crafted to have a visual rhythm throughout the word, balancing white space, line weights, and the way the letters interact with each other. The brand’s name is represented by typography, without including a symbol or picture. Wordmarks are logos made of… wait for it… words. Whether you call them monograms, initials, or acronyms, they’re in the same category. Lettermarks are just what they sound like: logos that are made of letters. Here’s a roundup of four different types of logos: lettermarks, wordmarks, pictorial marks, and combination marks. Looking for the perfect wordmark font With 223 fonts from sans-serif to handwritten, we guarantee youll. While logos and wordmarks can effectively promote a brand, they serve different purposes. On the other hand, a wordmark logo is simply the text-based version of a logo. However, wordmark logos are a great tool when the purpose is to help new people recognize or identify the team imagery with the name. A logo is a graphical representation of a company’s name, often including an icon or symbol associated with the brand. Image-based logos are a great way to help fans identify a franchise. (Nike did just that with their infamous “swoosh” while their traditional logo is their name combined with the swoosh image, their clothing is often branded with just the swoosh – and is instantly recognized.Examples of logos can be useful for clients during a brand identity project. Text-based logos or wordmark logos are a necessary part of every NFL team’s branding. The combination also allows for easy rebranding – your company name, for example, combined with an image (abstract or otherwise) will be associated as one, so that eventually your customers will only see the symbol and still immediately think of your brand.

With both symbols and letters at your disposal, you can use your logo to craft a clear brand message that sticks.

(We’ll talk more about some of these other logo types below.) The name is pretty self-explanatory, but combination logos incorporate – combine – both images and words into their design.Ĭombination mark logos include any combination of images and words that you choose you can pair a letterform with a mascot, a monogram with an abstract image – whichever combination speaks to you the most.